Sell More Books With an E-mail Newsletter

by Alexandria K. Brown, "The E-zine Queen"

If you're selling your book online, you're practically
guaranteed to increase sales by publishing an e-mail
newsletter, or "e-zine."

Why? Well, for a start, it's a super way to give readers a
taste of your expertise and style along with samples of your
content. This ensures they'll come to be familiar with you,
trust you, and hopefully buy your book when they're ready for
more information.

Also, it's a great way to *capture prospects* who aren't
ready to buy your book when they visit your site, but are
still interested in the info you have to share.

Based on my own experiences in marketing my manual, "Boost
Business With Your Own E-zine," here are 7 ways to help
increase book sales using an e-mail newsletter.

1. First thing: Encourage e-zine SIGNUPS on your Web site
where you promote your book.

Before you even begin publishing, start collecting e-mail
addresses. Place a signup form in many places on your site to
invite visitors to subscribe to your free e-zine. This way,
if a visitor isn't interested in buying your book today, she
can sign up for your free e-zine. Now you haven't lost her,
and she'll learn even *more* about your book from being a
subscriber.

E-zine publishers also report GREAT signup results using pop-
up and pop-under boxes at their Web sites.

Examples: On my main site, EzineQueen.com, I feature a signup form on EVERY page, as well as a pop-up box.On my book sales site, BoostBizEzine.com, I have a pop-under box that appears once you close the main window.

Remember: NEVER sign anyone up without her permission!

2. Feature EXCERPTS and/or TIPS from your book in your
e-zine.

These can be either direct excerpts or short tips that
summarize some of your content. Go through your book and
highlight individual tips or small sections that could stand
well on their own. Just don't give away the whole store! For
example, giving your readers a whole chapter of your book in
each issue is going overboard.

Besides lifting material directly from your book, try some
other spins on your topic such as a list of top 10 tips, a
how-to article, a list of resources, or a review of a trend
in the industry.

Example: One of my clients, a life coach, has a hard-cover
book out right now that features 101 tips on how to attract
what you want in life. Each issue of her weekly e-zine
features one of those tips, along with a brief explanation of
how to implement it.

3. Directly after your article, give a quick PROMO BLURB that
shamelessly plugs your book.

Why right after the article and before anything else? If
someone reads your article/tip and says to themselves, "Gee,
that was great information," they'll be ready to hear what
else you have to share on that subject. Really pump it up and
have a good time with it.

Example: "Did you like today's article? If you did, you'll
LOVE my new e-book, 'Double Your Business in Six Months.'
It's jammed with more than 257 great ideas to help you grow
your business FAST. Satisfaction guaranteed or your money
back. Order now at [Web address here] and you can begin using
my best tips within minutes."

4. In each issue, offer a TESTIMONIAL from one of your book
purchasers.

Let your readers know that many other people just like them
ARE buying your book and LOVE it. Idea: Create a small
section in your e-zine for this purpose. In each issue,
feature a short testimonial from one of your readers here.

Example: "What 'Beauty Blastoff' Readers Are Saying:
'I can't tell you how much your book has helped me improve my
appearance. Thanks to your tips, I've lost 20 pounds, cleared
up my skin, and rid of all my unwanted hair. Now my rich ex-
husband even wants me back. You're a saint!' -- Suzy Smitten,
Los Angeles, Calif.

5. Offer your readers a SPECIAL DISCOUNT for a limited time.

Make your readers feel special by offering them a special
discount on your book when you can. For best response rates,
make it a limited time offer to lend a sense of urgency. I
did this with my manual when it first came out and got great
results.

Example: "For Subscribers Only: Buy my book before midnight
this Friday and receive a 20% discount!"

If you can't give your subscribers a discount, offer
something else to make them feel special, such as a bonus
report or free phone consultation with their purchase.

6. Mention your book in as many other places as possible in
your e-zine.

Bottom line: The more you mention your book, the higher your
chances they'll buy. While your opportunities are endless,
here are a few ideas to start with:
- in your masthead (This is where you give the reader info
about your publication - usually at the very top.)
- in your editor's or publisher's note (This is where you
give a personal note to your readers.)
- in your article (If you mention a certain point that you
cover wonderfully in your book, say so!)

7. To attract even more prospects, advertise your e-zine in
your everyday e-mail SIGNATURE FILE.

You know what a signature (or "sig") file is, right? It's
that little blurb with contact info that you can
automatically insert at the end of every e-mail you send.
Besides your obvious contact information, give a quick plug
for your book AND e-zine.

Why? Well, if you just advertise your book, some people will
read your sig file and think, "That's cool, but I don't want
to buy anything right now." BUT if you advertise your FREE e-
zine, they'll likely take advantage of your offer. THEN
you've got them on your list.

Example: Here's what I have at the END of my sig file, after
my contact information: "BOOST BUSINESS by publishing your
own e-mail newsletter! Learn how now -- sign up for FREE
how-to tips at EzineQueen.com"

"I'd be lying if I didn't say that it is the best resource I have found for you to learn about every facet of ezine publishing and what it can do for you to have your own ezine."...Honor Hart of iBizWomen.com

"Boost Business With Your Own E- zine"

Alexandria K. Brown, “The E-zine Queen,” is author of the award-winning manual, "Boost Business With Your Own E- zine." To learn more about her book and sign up for more FREE tips like these, visit her site at
http://www.ibizwomen.com/BoostYourBiz/.

This article may be reprinted with the requirement that it be re-published in it's original form with the attached resource box to be included.