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Who Is Your Business Mentor?

 

Are You Getting Bad Advice?
by Rosalind Gardner

There are only two directions any business can take. One is growth, the other is decline. Outside factors such as market influences eliminate stasis as a possibility.

To stay on the ‘growth’ side of that continuum, business owners have to keep themselves informed of industry changes. Continuing education and research is absolutely essential.

During my own research this week, I came across an ezine with ‘Stick with One Guru Guidance’ in the subject line. I fully expected that the title was crafted with shock value simply to grab the reader’s attention, and that the article would in fact promote the opposite viewpoint.

I was wrong.

In a nutshell, the author said that although there is lots of great Internet marketing advice available, if you read the advice of too many ‘gurus’, you will get confused, lose focus, and that ‘complete paralysis’ will be the ultimate result.

My immediate reaction was to think ‘how absurd’. Without a careful survey of many different viewpoints, you can’t formulate your own ideas and opinions.

Although I’ve been in this business for almost 5 years, I still spend time almost everyday researching topics relevant to my Internet businesses.

My email inbox overflows with ezines and newsletter subscriptions. I surf the Web to see what’s new and what has changed in the internet marketing realm. I regularly purchase and review newly-released products and services.

Above all, I seek advice and learn from both my mentors and those I mentor.

I can’t imagine choosing between Corey, Marlon, Yanik or a dozen others to be my only eBusiness mentor. All are extraordinarily knowledgeable and each offers a unique perspective. I learn volumes from each and every one.

While I agree that the plethora of prescriptions for internet business success can be somewhat confusing, I trust that you, my dear subscribers, have ample intelligence to wade through and determine whose counsel is of value to you.

Basic study and organizational skills will help you avoid confusion. Take notes, keep a business diary and bookmark pertinent web pages. Categorize them in ways that make sense to you.

In summary, here’s your prescription for Internet business success. Get a balanced diet of advice by selecting information from all the major gurus. Read, digest and use that fuel to boost your business.

Variety IS the spice of life!

Article by Rosalind Gardner, author of the "The Super Affiliate Handbook : How I Made 436,767 Last Year Selling Other People's Stuff Onine!"  Rosalind's fabulous Internet business success story has been profiled in "Six Figure Income," "Secrets to their Success" and more. Learn from an expert. Buy her book, today!

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