Who Is Your Business Mentor?
Are You Getting Bad Advice?
by Rosalind Gardner
There are only two directions any business can take. One is growth, the
other is decline. Outside factors such as market influences eliminate stasis
as a possibility.
To stay on the ‘growth’ side of that continuum, business owners have to keep
themselves informed of industry changes. Continuing education and research
is absolutely essential.
During my own research this week, I came across an ezine with ‘Stick with
One Guru Guidance’ in the subject line. I fully expected that the title was
crafted with shock value simply to grab the reader’s attention, and that the
article would in fact promote the opposite viewpoint.
I was wrong.
In a nutshell, the author said that although there is lots of great Internet
marketing advice available, if you read the advice of too many ‘gurus’, you
will get confused, lose focus, and that ‘complete paralysis’ will be the
ultimate result.
My immediate reaction was to think ‘how absurd’. Without a careful survey of
many different viewpoints, you can’t formulate your own ideas and opinions.
Although I’ve been in this business for almost 5 years, I still spend time
almost everyday researching topics relevant to my Internet businesses.
My email inbox overflows with ezines and newsletter subscriptions. I surf
the Web to see what’s new and what has changed in the internet marketing
realm. I regularly purchase and review newly-released products and services.
Above all, I seek advice and learn from both my mentors and those I mentor.
I can’t imagine choosing between Corey, Marlon, Yanik or a dozen others to
be my only eBusiness mentor. All are extraordinarily knowledgeable and each
offers a unique perspective. I learn volumes from each and every one.
While I agree that the plethora of prescriptions for internet business
success can be somewhat confusing, I trust that you, my dear subscribers,
have ample intelligence to wade through and determine whose counsel is of
value to you.
Basic study and organizational skills will help you avoid confusion. Take
notes, keep a business diary and bookmark pertinent web pages. Categorize
them in ways that make sense to you.
In summary, here’s your prescription for Internet business success. Get a
balanced diet of advice by selecting information from all the major gurus.
Read, digest and use that fuel to boost your business.
Variety IS the spice of life!

Article by Rosalind Gardner, author of the "The
Super Affiliate Handbook : How I Made 436,767 Last Year Selling Other
People's Stuff Onine!" Rosalind's fabulous Internet
business success story has been profiled in "Six Figure Income," "Secrets to
their Success" and more. Learn from an expert.
Buy her book, today!
(C) 2003 WebVista, Inc. All Rights Reserved.