PHYLLIS
N. SCHWARTZ, Brooklyn born and bred, is a freelance copywriter with a
25-year career in Direct Mail Marketing and Promotional Advertising. A
graduate of Queens College with a BA in Education and MA in Communications,
she was distracted from her pursuit of a teaching career by a desperate need
to pay the rent. A brief foray into the world of proofreading precipitated a
serious case of copywriting fever.
In the two decades that followed, at both Publishers
Clearing House and American Family Publishers, she played an instrumental
role in the meteoric rise of Direct Mail Sweepstakes in America (You May
Have Just Won Ten Million Dollars!). Countless magazines, books and general
merchandise items were sold along the way when Phyllis’s winning words made
their way into millions of mailboxes. But, fruitful as those efforts were,
the need to move on became increasingly apparent. Enter Phyllis the
Freelancer. Her Clients have ranged from G&J Publishing (McCall's Magazine)
to Doubleday Direct to Mystic Photography to Soap Opera Digest.
Articles By Phyllis Schwarz
How To Write Effective Ad
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