How To Carry Out Spam-Free Email Marketing.txt

How To Carry Out Spam-Free Email Marketing…

A report related to email marketing in Time Magazine says, “Unsolicited junk email now accounts for 10 percent of all Internet traffic and up to 30 percent of the 26 million daily messages on America Online.” According to Harris poll, 42 per cent of computer users want a stop to unsolicited junk mails.

You do not want your email marketing efforts to go into junk, do you? Here are some ethical ways of e-mail marketing so that you are not subject to retaliation and abuses from angry internet users.

Ethical Ways Of Email Marketing
• BUILD AN IN-HOUSE EMAIL LIST – collect emails wherever you can - at trade shows, during sales, on product registration cards, during telemarketing, and other situations when you come in touch with customers. Tell them how you are going to use their email addresses. This is important.
• MAKE AN ANNOUNCEMENT LIST - This in-house list of emails helps you keep in touch with your internet customers. You can announce the launch of your products, promotions, company news, personnel change, and other information that you think your customers should know.
• RELEASE AN EMAIL NEWSLETTER FOR FREE – this is a good way to maintain your company’s name in the front line of the market. Make sure your newsletter harbors valuable content such as how-to articles, industry news, commentary, analysis, and other relevant matter. Your newsletter has the power to portray your company as a specialist in the field and increase its status.
• PROMOTE YOUR COMPANY ON VOLUNTARY AND OPT-IN EMAIL LISTS – you can get opt-in email lists on rent from many firms. Unlike bulk email spammers, the providers of opt-in emails develop their lists voluntarily.
• E-ZINES AS WELL AS EMAIL DISCUSSION LISTS ARE GOOD SPOTS FOR ADVERTISEMENT – you will come across a large number of interactive discussion lists as well as email newsletters here. They are the road to reach your target customers. It is good to approach them for advertisements or sponsorships. Even if they do not sell, you can make an offer. They might start doing so!

Spam Spells Disaster
Remember, spam is under hot debate at present. Hence, it is better to stay away from it. You do not want to fall into a controversy. Moreover, you do not want your company to be exposed to the risk of reputation and business damage while email marketing.

Therefore, when doing email marketing, do not sell emails to people who have NOT given their permission to receive emails from you. It does not create a good impression if someone asks you to stop pestering him or her with your emails.

Carry out email marketing keeping in mind your customers, not just your product!

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